Created to Crēate

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The reason I began this journey was for one reason, the thought of living a bland life with no great impact scared me to death. Ever since I was a young kid, I saw the world through a different lens. My love for life was fueled by my desire for adventures, and my state allowed me to find something new every day. Whether it was skiing or surfing, I found peace in it because I was able to be free in my creator’s masterpiece. That sense of freedom I never wanted to lose.

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As a preacher’s kid, I was able to interact with many people from all different walks of life. I saw how God wired each of us in a unique way for His wonderful purpose. Unfortunately, I found out at an early age that most of society looks at the negatives of why things can't be done rather than focusing on how it could.  The world makes money to spend money. We get sold things in life we don't even want or need. Why? Because we are blind by instant gratification. Now, I love worldly materials as much as any else but it's the understanding of why society chooses to buy certain products. This thought is what sparked my passion for creating brands that people love and respect. I saw the impact money could make in ministry growing up and how just a little could go so far.

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The reason I started the Underground Creative was to create a place where highly talented like-minded individuals could come and create and learn together. The world of business is a dog-eat-dog world and if you are not prepared you will get consumed by it. Together we are creating the foundations for well respected successful businesses with profound impacts across the globe.